Montreal, Ottawa & Toronto Toursim:
City Friends with Benefits
After years of flirting (and a little thing called COVID), Toronto, Ottawa, and Montréal finally hooked up for a unique tri-branded campaign to encourage tourism between the three cities.
To get people to experiment with fun flings, we created the City Friends with Benefits campaign, designed to remind people just how sexy each of the cities are - and pass on some benefits like hotel, flight, and train deals to get you there.
So we took a classic vacation song that happens to be about infidelity and added a little twist.
And we did it in French, oh la la!
Credits.
Agency Producer: Michelle Pilling
Chief Creative Officer: David Rosenberg
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Group Account Director: Chris Roop
Project Manager: Allison Woodley
French Supervision: The French Shop
Production House: Asymetric
Executive Producer: Evan Landry
Director: Peter Huang
Line Producer: Katy Maravala
Offline: Button Factory
Editor: Paul Skinner
Online: Alter Ego
Producer: Hilda/Pallavi
Editor: Darren Achim
Colourist: Conor Fisher
Audio: Pirate
Producer: Maggie Blouin
Director: Tom Eymundson/Roger St. Dennis
Engineer: Keith Ohman
Awards & Recognition.
Canadian Marketing Awards | Bronze:
Innovative Media, City Friends with Benefits