Huggies: Behind the Door
This award-winning film goes behind the closed door of Nanaimo General Hospital's isolation nursery to capture Huggies volunteers helping to ease the pain of babies born with drug addiction. Not a single line of the interviews was scripted.
In only a few weeks, it garnered 2 million video views and over 7000 shares - the highest organic reach of all time for the brand on social.
Credits.
Client: Kimberly Clark Canada/Huggies Canada
Director, Marketing and Sales Strategy: Michael Hurt
Senior Brand Manager: Paul Scott
Senior Brand Manager: Nadia Malowany
Senior Associate Brand Manager: Alicia Cameron
Social and Digital Marketing Manager: Ali Ruffo
IMP Director: Mitch Faigan
Agency: Ogilvy Toronto
Chief Creative Officer: Brian Murray
Group Creative Director: Julie Markle
Group Creative Director: Chris Dacyshyn
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Director, Account Management: Aviva Groll
Account Supervisor: Kennedy Crawford
Digital Strategist: Robyn Hutman
Producer: Eric Thompson
DP: Vince Arvidson
Colourist: Jason Zukowski, Redlab
VFX: Andy Hunter, Redlab
Editor: David James Findlay, Barbershop Editing
Music & SFX: Vapor RMW
Awards & Recognition.
The One Show | Merit: Public Relations: Events and Experiential
CMA Awards | Silver: Community Engagement - Consumer Products
Applied Arts | Single: Online Video
Applied Arts | Single: Branded or Sponsored Content